Simulation
Marketing
Tie Marketing Decisions to Commercial Reality
Test pricing, promotion, and channel trade-offs against live performance before budget is committed.
Live CRM & Ad Platform Sync Active
Pulling: CRM revenue · Ad spend (Meta/Google/LinkedIn) · Attribution · LTV model · Gross margin Workflow 1 — Marginal ROI Curve by Channel
Paid Search Paid Social Partnerships Organic Affiliates
Marginal ROI by spend increment · Steeper decline = diminishing returns
Blended CAC
£142
LTV:CAC
4.3x
Payback
4.2 mo
Top marginal
Partnerships 3.2x
Channel optimisation actions
Shift +£250k from Paid Social to Partnerships+0.4 ROI
Cap Paid Search at current spendDiminishing
Increase Organic content budget +£80k+0.2 ROI
Reduce Affiliate commission tierNeutral
Causal timeline
01
Marginal ROI Curve by Channel
Channel ROI model feeds budget reallocation.
02
ROI → Actions
ROI curve feeds channel optimisation actions and diminishing-return caps.
03
Budget Reallocation Impact Shift
Optimised budget feeds growth mix.
04
Budget → Frontier
Budget shift feeds growth-mix frontier and margin constraints.
05
Growth Mix Frontier
Growth strategy committed to CRM / Planning system.
Blended CAC£142
Weighted LTV£611
Payback4.2 mo
Most efficientPartnerships
Diminishing returnPaid Social +£250k
Channel ROI model written back to CRM / Planning system
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Trusted by Marketing Leaders Worldwide
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Marketing Use Cases
Channel Performance Attribution
Connect Campaign Activity to Revenue and Stock. Unify marketing activity with sales and inventory signals so performance is measured by commercial outcome, not clicks.
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Game-changing technology that delivers real value with use cases
Adopted by forward-thinking executive teams, Nimbus connects finance, operations and commercial data into a unified causal model — empowering leaders to simulate strategy, quantify ROI, and act with zero decision latency.
// White PaperFebruary 2026 Release
Dynamic Decision-Making
A New Paradigm for CFOs & COOs
Intelligence Infrastructure
From Context to Consequence
Every operation shares organizational context. Every decision is traceable. Every outcome propagates. Nimbus connects your business processes through a shared model of cause and effect.
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Our Latest Thinking
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How simulation-driven decision-making and digital twins can help rebuild trust and resilience in global agri-food supply chains.
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Senior executives at leading OEMs recognize that today's market pressures – surging EV competition, software-defined vehicles, volatile supply chains, and AI-driven planning – demand unprecedented cross-functional collaboration. Yet most product, engineering, supply-chain, sales and marketing teams remain trapped in silos, each with its own data, assumptions and priorities.
Closing the Gap: Real-Time Market Signals for FMCG Product Innovation
Traditional FMCG product research methods increasingly fall short in today's fast-moving markets. Companies often rely on static dashboards, quarterly reports and one-off surveys that only capture lagging indicators of consumer behavior and market conditions.