Latest Research
Exploring the future of intelligence.
Deep dives into pre-cognitive intelligence, sentient enterprises, and the evolving landscape of AI-driven business transformation.
The Hidden Cost of Uncontextualised AI: Why Enterprises Are Bleeding Time and Money Without Knowing It
Enterprises are rapidly adopting AI, yet fragmented data, siloed tools, and missing context quietly turn AI into a cost center. Without shared context, governance, and validation, outputs become inconsistent, duplication multiplies, and hidden operational waste grows.
The End of Gut-Driven Innovation: Why Product Teams Need Context-Aware AI
Why intuition alone fails modern product development and how context-governed AI turns idea quantity into market-ready quality.
The Hidden Costs of Ungoverned AI in the Enterprise
How uncoordinated AI adoption creates productivity traps, security risks, and strategic drift—and why moving fast without governance can cost more than it saves.
Beyond Trendspotting: Toward Continuous Category Simulation
How forward-looking FMCG firms are moving beyond static trend forecasts to dynamic simulation-driven category planning for resilient innovation in volatile markets.
AI in the Driver’s Seat: Navigating the New AI-Mediated Car Buying Journey
How AI-mediated conversations are reshaping automotive customer acquisition and the invisible battleground where purchase decisions are now made.
The Adaptive Product Organization: Architecting Innovation in an Uncertain World
How product organizations must evolve from machine-like efficiency to organism-like adaptability to thrive in volatile markets and uncertain environments.
Beyond the Focus Group: AI-Mediated Discovery for Breakthrough Products
How AI-mediated conversations are replacing traditional market research methods and revealing unfiltered consumer intent in the pre-funnel era.
Generator of Worlds: The Rise of Enterprise Market Simulation
The era of the static strategic plan is over. The future of corporate strategy lies not in forecasting, but in the empirical science of enterprise market simulation.
An Introduction to Market Physics: Beyond Data to Causal Simulation
The future requires understanding why markets move, not just what happened. It’s time to graduate from market analysis to Market Physics.