Precision, not spray-and-pray
Turn signals into revenue execution
Nimbus helps GTM teams detect demand shifts early, validate messaging, coordinate account plays, and automate follow-through - so campaigns move with the market and sales stays ahead of objections.
How GTM Uses Nimbus
Campaigns and pipeline that follow the signal
Validate narratives, coordinate account plays, and automate follow-through across the funnel.
Narrative testing at scale
Stress-test positioning and value props across real market language and competitive context.
Budget + Channel Simulation
Shift spend based on verified demand and attribution lineage.
Attributed
Modeled
Projected
Modeled
Scenarios
Traceable assumptions, measurable outcomes.
Outcome
What changes if you run this play.
Signal-driven campaign optimization
Route emerging insights into campaign updates, audience adjustments, and creative briefs.
Account intelligence and win rooms
Unify research, objections, and stakeholder context in one workspace for every strategic account.
Account Win Room
Unified research, objections, and stakeholder context
Account Intelligence
Stakeholder context, objections, and competitive signals
Acme Corp
Enterprise
TechStart Inc
Mid-Market
Global Systems
Enterprise
Account Status
Win probability by account
High Probability
8 accounts
Medium Probability
3 accounts
Low Probability
1 account
Supplier Risk Assessment
Real-time risk scoring across key suppliers
Bosch Automotive
Lead Time: 8-12 weeks
Continental AG
Lead Time: 12-16 weeks
Specialty Components Ltd
Lead Time: 20-24 weeks
Procurement Timeline
Critical path analysis for component delivery
Battery Pack Sourcing
Q2 2024 • 16 weeks lead time
Semiconductor Components
Q3 2024 • 24 weeks lead time
Interior Components
Q1 2024 • 8 weeks lead time
Attribution you can defend
Connect decisions and activations to pipeline and outcomes with clear lineage and reporting.
Campaign Attribution
Connect decisions and activations to pipeline and outcomes with clear lineage
Average across channels
Attributed to campaigns
Campaign to pipeline
Attributed opportunities
Pipeline Revenue Attribution
Campaign performance mapped to pipeline and revenue outcomes.
Channel Attribution
Revenue by channel.
Campaign Performance
ROI and pipeline attribution by campaign
Q4 Product Launch
ROI: 4.5x • $1.2M pipeline
Brand Awareness Campaign
ROI: 2.3x • $680K pipeline
Retargeting Program
ROI: 1.8x • $420K pipeline
Attribution Lineage
Clear traceability from campaigns to outcomes
Campaign → Lead
12.4% conversion rate
Lead → Opportunity
28% qualification rate
Opportunity → Revenue
34% win rate
Pipeline movement, explained
Connect demand signals to stage movement, objections, and win probability.
Pipeline Intelligence
Connect demand signals to stage movement and win probability
Pipeline Movement
Demand signals tied to stage progression
Enterprise Deal A
Negotiation
Mid-Market Deal B
Discovery
Enterprise Deal C
Proposal
Pipeline by Stage
Deal distribution across stages
Discovery
12 deals
Proposal
8 deals
Negotiation
14 deals
Supplier Risk Assessment
Real-time risk scoring across key suppliers
Bosch Automotive
Lead Time: 8-12 weeks
Continental AG
Lead Time: 12-16 weeks
Specialty Components Ltd
Lead Time: 20-24 weeks
Procurement Timeline
Critical path analysis for component delivery
Battery Pack Sourcing
Q2 2024 • 16 weeks lead time
Semiconductor Components
Q3 2024 • 24 weeks lead time
Interior Components
Q1 2024 • 8 weeks lead time
GTM learning loop
Turn outcomes into precedent so every campaign gets smarter over time.
Campaign Attribution
Connect decisions and activations to pipeline and outcomes with clear lineage
Average across channels
Attributed to campaigns
Campaign to pipeline
Attributed opportunities
Pipeline Revenue Attribution
Campaign performance mapped to pipeline and revenue outcomes.
Channel Attribution
Revenue by channel.
Campaign Performance
ROI and pipeline attribution by campaign
Q4 Product Launch
ROI: 4.5x • $1.2M pipeline
Brand Awareness Campaign
ROI: 2.3x • $680K pipeline
Retargeting Program
ROI: 1.8x • $420K pipeline
Attribution Lineage
Clear traceability from campaigns to outcomes
Campaign → Lead
12.4% conversion rate
Lead → Opportunity
28% qualification rate
Opportunity → Revenue
34% win rate
Why it works
Signal → decision → activation
Separate durable signal from noise, align Marketing and Sales, then automate execution.
Perception + Behavioral Metrics
Separate durable signal from hype with large-scale behavioral analysis.
Collaborative Orchestration
Coordinate Marketing and Sales in shared workspaces with clear gating and ownership.
Activation via Agents
Automate follow-ups, enrichment, and routing across CRM, Slack, and email.
Impact
Outcomes GTM can measure
Higher campaign efficiency
Align spend to verified demand signals and reduce wasted impressions.
Faster pipeline velocity
Arm sellers with up-to-date intelligence and coordinated plays.
Better win rates
Validate narratives against competitive context and customer language.
Clear business impact
Tie GTM decisions to measurable outcomes and iterate faster.