Enterprises are witnessing a shift: the earliest signals of demand emerge in AI-mediated conversations long before prospects hit a website.
Why it matters
- Buying signals are detectable earlier than ever
- Segment intent emerges from millions of small interactions
- Brand readiness requires new operating models
What to do next
- Instrument AI surfaces for insight capture
- Build feedback loops across product, marketing, and sales
- Treat pre-funnel as a first-class data source